Your current location is:{Current column} >>Text

Walmart says it is not advertising on social platform X By Reuters

{Current column}35381People have watched

IntroductionBy Siddharth Cavale and Sheila Dang(Reuters) -Walmart said on Friday it is not advertising on social ...

By Siddharth Cavale and International Trading Platform AppSheila Dang

(Reuters) -Walmart said on Friday it is not advertising on social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned site.

Walmart says it is not advertising on social platform X By Reuters

"We aren't advertising on X as we've found other platforms to better reach our customers," a Walmart (NYSE:) spokesperson said.

X, formerly known as Twitter, did not immediately respond to a request for comment.

The platform has struggled to retain advertisers since Musk acquired the company in October 2022, and faced a fresh exodus in recent weeks over rising concern about antisemitic content.

Earlier this month, Musk agreed with an X user who falsely claimed members of the Jewish community were stoking hatred against white people, saying the user was speaking "the actual truth."

The user had also referenced the "Great Replacement" conspiracy theory, which purports that Jewish people and leftists are engineering the ethnic and cultural replacement of white populations with non-white immigrants that will lead to a "white genocide."

Musk apologized for his post during an interview at a New York Times DealBook event on Wednesday, but hurled expletives against advertisers that suspended their ads, accusing them of "blackmail."

An executive at a major ad-buying agency, who declined to be named, said X ad sales representatives appeared frustrated in the aftermath of Musk's outburst against brands and did not have much to say in conversations.

Major brands including Apple (NASDAQ:), Walt (NYSE:) and Warner Bros Discovery (NASDAQ:) also suspended their ads on X this month following a report from liberal watchdog group Media Matters, which said ads had appeared next to antisemitic posts.

Statement: The content of this article does not represent the views of FTI website. The content is for reference only and does not constitute investment suggestions. Investment is risky, so you should be careful in your choice! If it involves content, copyright and other issues, please contact us and we will make adjustments at the first time!

Tags:

Related articles