Apple schedules its September event, unveiling iPhone 17 series and new Apple Watch models

Event Scheduled: Global Focus on iPhone 17

Apple announced on Tuesday that it will hold its annual fall event at its California headquarters on September 9 at 10 a.m. Pacific Time, or at 1 a.m. on September 10 in Beijing. The theme of the event is "Awe dropping," and it is widely expected that the iPhone 17 series and numerous new hardware products will be officially unveiled.

The announcement quickly ignited discussion among investors and analysts. As Apple's most iconic core product, each new generation of the iPhone is seen as a critical window into observing Apple's growth potential.

iPhone 17 Series and New Product Lineup

Industry predictions suggest that Apple will release four iPhone 17 models at this event: the base iPhone 17, the high-end iPhone 17 Pro and iPhone 17 Pro Max, and a newly positioned lightweight iPhone 17 Air. This "Air" model is considered a significant breakthrough in product design and aims to attract more users seeking a sleek design.

In addition to the smartphone lineup, Apple is expected to update the Apple Watch product line by introducing Watch Series 11, Ultra 3, and SE 3 models, further consolidating its leadership in the wearable device market.

It is believed that optimizing screen sizes and the potential price increase of the "Pro" series will be key to Apple's revenue growth. Meanwhile, intensified competition in the carrier market might stimulate promotional activities bundled with the new models, further boosting sales.

Goldman Sachs' Optimistic Outlook: Strong Revenue Growth

Following the event announcement, Goldman Sachs reaffirmed Apple's "buy" rating and maintained a target price of $266. Goldman Sachs believes that updates to the iPhone 17 series, including the new Air model and design adjustments, show positive signs of Apple's continued innovation.

In addition, Goldman Sachs highlights Apple's moves in the services business as worth noting. Apple recently announced an increase in the monthly price of its streaming service Apple TV+ to $12.99 in the US and some international markets, an increase of approximately $3. Analysts believe this will enhance the company's overall profit margin, providing additional support for future revenue growth.

Goldman Sachs forecasts that Apple's iPhone-related revenue may grow by 5% year-on-year in fiscal 2025 and accelerate to 7% in fiscal 2026.

Bank of America's Cautious Disclaimer: Short-term Stock Pressure

In contrast with Goldman Sachs' optimistic stance, Bank of America Securities issued a cautionary note. Bank of America analyst Wamsi Mohan pointed out in a report that Apple's stock price often faces selling pressure shortly after new product launches. Historical experience shows that the stock price tends to dip initially before rising following the iPhone series launch.

Mohan maintains a "buy" rating for Apple with a target price of $250. He advises investors to be mindful of short-term volatility risks, with expectations that the stock price will gradually recover within 30 to 60 days after the launch.

Currently, Wall Street analysts' target price range for Apple is quite broad, ranging from $175 to $300. As of Monday's close, Apple's stock price was $229.31.

The Dual Test of Innovation and Market Sentiment

Overall, Apple's fall event is not just a stage for new product reveals but also a reflection of market sentiment and investment logic. On one hand, whether the iPhone 17 series can bring substantial sales boosts directly relates to Apple's revenue performance in the coming quarters; on the other hand, Wall Street's differing opinions on stock price trends highlight varying interpretations of Apple's long-term growth prospects.

As the event date approaches, market emotions will peak. Short-term stock price fluctuations might be unavoidable, but in the mid to long term, whether Apple can sustain growth momentum through innovative products and service upgrades is the core focus for investors.

The market carries risks, and investment should be cautious. This article does not constitute personal investment advice and has not taken into account individual users' specific investment goals, financial situations, or needs. Users should consider whether any opinions, viewpoints, or conclusions in this article are suitable for their particular circumstances. Investing based on this is at one's own responsibility.